Role Summary:
LMES Academy is an EdTech platform helping students and professionals build real
world skills and grow their careers. We focus on practical learning, career guidance, and
outcome-driven education. Now we’re looking for a Performance Marketing person who
loves numbers, optimization, and scaling campaigns. You will handle our paid ads and
tracking systems end-to-end.
What you’ll do:
✅ Run and optimize ads on Meta (Facebook/Instagram) and Google
✅ Plan data-driven campaigns to generate leads and sales
✅ Track conversions using Google Tag Manager, GA4, and pixels
✅ Set up Events, Conversion tracking, and funnels
✅ Analyze campaign performance (CPL / CPR / ROAS)
✅ Use tools like Hotjar or Microsoft Clarity to understand user behavior
✅ Improve landing pages and ad performance based on data
✅ Reduce CPL / CPR through continuous testing and optimization
✅ Share weekly performance reports with clear insights
You should know:
• Meta Ads + Google Ads
• Google Tag Manager (basic to intermediate)
• Events & Conversion tracking
• Google Analytics (GA4 preferred)
• Funnel analysis
• CPL / CPR optimization
• Hotjar or Microsoft Clarity (any one is enough)
• Reading numbers and taking action from data
Bonus if you know:
• A/B testing
• Landing page optimization
• EdTech or lead-gen campaigns
Who should apply? :
This role is perfect if:
✔ You enjoy working with data
✔ You understand paid ads practically (not just theory)
✔ You like improving performance step by step
✔ You take ownership of results
✔ You want to grow with an EdTech brand
